Mix of marketing activities

Undertaking 31 ) Mix of Selling Activities1. BrandingLets clients cognize what merchandise the company will bring forth with different manners and Sons. The definition of stigmatization is making a name, logo or a design that merely identifies and differentiate merchandise from others. Purpose: A successful stigmatization can set up trust and builds trueness between clients and the company, communicates the company values which mean the values of the company distinguish their merchandises from other rivals and the quality of their merchandises.2. E-mail sellingE-mail selling aids by directing messages via electronic mail to the clients to allow them cognize what merchandises will be sell in the market. Purpose: Provides personalized services to clients. Email selling can update clients every clip about the cargo of their purchased merchandises. Email selling besides enables to advance merchandises and services at the same clip.3. Banner advertsGraphical adverts which can be either on in writing or text messages that are shown on web pages. When clients clicked on the either of the adverts, it will travel on to new page and straight off unfastened to the advertizer ‘s place page. Banners are normally in formats such as GIF, JPEG or PNG. Banners are of import because they can advance, purchase and sell their merchandises utilizing this advert. Purpose: Banner advertisement can be used really efficaciously to advance a merchandise or service on the web. This will bring forth gross revenues when the concern is introduced to a immense audience. Banner advertizements will do more profitable for clients that have its ain alone qualities that can hike on-line gross revenues.4. CRMBesides known as Customer Relationship Manager. CRM is an information industry that provides a company utile and relevant information to clients in order to hold a good known relationship between the company and clients in an organized manner. The information provided must fit with the clients ‘ demands. Purpose: CRM has the undermentioned intents such as cognition direction which enables for employees to hold valuable information in what action to do, Database consolidation is to interact a client recorded in one topographic point to assist and advance client support service and Integration of channels and systems which is to react to clients through a channel of their pick such as electronic mail, phone and online chatting.5. Search engine optimisationSearch engine optimisation is a manner for hunt engines to happen and rank a site higher than other web sites in response to a hunt question and therefore helps clients easier to happen the site that they wanted. Purpose: Search engine optimisation will assist the site to advance their merchandises and services by seeking the company ‘s site. Every clip clients type the keyword of the site, the ranking of that site will travel higher. This will enable to utilize the hunt engine to the advantage in order to acquire needed traffic.6. Per chink advertisementPay per chink advertisement is besides known as Cost per chink or Pay per Ranking. Pay per chink advertisement allows clients to name the site that searched at the top of the hunt engine consequences by typing for the merchandises or services they wanted to utilize. The higher clients visit the site, the higher the advertizement will be shown in the list. Customers will pay when they click on and link to the site. Purpose: Pay per chink is a signifier of advertisement that engage websites with links of the company on other web sites. Every client chinks on the advert, certain of amount will be charged to the clients. This will assist the company to derive much more net income from ecommerce.2 ) Reasonable attacks to online selling activities.1. Registering with as many hunt enginesThe intent of registering with as many engines is to let holding a better line in with the hunt engine. This can be really valuable tool in seeing where to travel in spread outing the company ‘s web site into the market.2. Clear stigmatization and promotional bundlesThe intent of clear stigmatization and promotional bundles is that they give consumers a freedom of pick in taking their merchandises, offer a step of protection to clients because they can easy place the provider which they are fond of.3. Use of streamer advertisement theoretical accountThe intent of use of streamer advertisement theoretical account is to c onstruct consciousness, sell something, and thrust traffic to an advertizer ‘s web site.4. The usage of forumThe use of forum is a good manner to acquire back links and traffics but members must lend to the forum in order to be active in the site and non merely spamming the forum with the company ‘s links. Giving relevant and elaborate information, clients or members of the forum might be interested to look into out the nexus.3 ) Offline selling demands:I. Direct selling is a method where advertizers approach clients straight face to confront with the merchandises or services for roll uping an sum of information about their clients and clients. II. Mass selling is a maximal exposure of advertisement merchandises to clients. Merchandises that many people want will be introduced to a immense audience.a. MagazinesMagazines might and can be expensive but magazines are really utile because it focused on the advertisement to the clients which they might be interested to cognize about the advert.B. Direct MailDirect mail can be utile because the mail is straight sent from the company to clients instantly for their wants and demands. Roll uping information from clients by detecting references on their cheques and inquiring them to make full out information cards.c. NewslettersNewsletters presents can be really influential and powerful message to clients because it provides layout and design and they can bring forth really interesting newssheets in a really cheap manner.d. NewspapersBy puting advertizements about the company ‘s concern in newspapers can be really utile and may convert clients through the advertizements because newspapers ever have been read by people every twenty-four hours. This method is really effectual.4 ) Plan addresses both bing and new clientsIn order to retain clients online or offlines, the undermentioned factors should be taken into consideration:1. Developing profitable clientsIn order to set up profitable clients, the company must continuously be pulling new profitable clients in the industry sectors and they must besides active retain the profitable current clients and re-establish dealingss with past clients.2. Profiling clientsCustomer profiling is based on demographic, psychographic and geographic features. The description of clients must include income, business, and degree of instruction, age, gender, avocations or country of abode.3. Specifying clientsFor retaining clients, the company must specify their possible clients. To be successful, the company must be able to carry clients more easy and when the company able to carry them, it is easier clip to hold concern with clients.4. Deciding targeted groupTargeted group will be decided by the company which clients will establish on their age and gender. Each group will be able to prove their merchandises which may be a positive manner to derive client ‘s trust and do even more net income.5 ) Compile prospective clients in the groupa. Plan to turn to bing clientsI ) Offer truenessIf the company plans to do the bing clients loyal to them, they must offer them a particular deal such as take downing the monetary value in order to do them happy and loyal.two ) Tell-a-friend optionThe company can state the bing clients to advance their site and concern to their friends in order to derive more loyal clients.three ) Offer pre or station gross revenues servicesOffering pre gross revenues services to clients, the company must be able to research and program new merchandise before giving out to clients in order for them to do a suggestion and do a better merchandise for them to be happy.four ) Considerin g monetary value factors based on clients need.Reducing monetary values on the merchandises that the clients ever need will be able to retain the bing client ‘s trueness.B. Plan to turn to new clientsI ) Mailing listMailing list such as direct mail is an effectual manner to convey a message or a manner to publicize and advance a new specific merchandise to big audiences in order to derive new clients.two ) OffersOffers will be given to clients such as take downing the monetary value as considered by the company for a chosen merchandise that might acquire the client ‘s purpose.three ) MembershipsNew clients will be offered full rank for them to acquire the latest intelligence and information about new merchandises of their demands.four ) Easy payment servicesNew clients may be able to utilize their recognition cards if they are buying their merchandises online because it is easier for them to pay without any transit required.6 ) Sphere nameCompany name is called â€Å"Ar ts and Crafts online†Sphere NameTypeHandinessartzandcraftzonline.comCommercialYesfun-artsandcrafts-online.comCommercialYesartscrafts4u.comCommercialYesThe best sphere name that have been chosen is artscrafts4u.com Reasons on why this sphere name is the best:This sphere name is short and easier for clients to retrieve the site.This sphere name may be interesting for clients in order for them to see the site more frequently.The sphere name can pull clients in doing concerns.

Advantages of Americans and British during war Essay

What advantages did the colonies have in the war for independence? What advantages did Britain have? The Revolutionary War was one of the most important events in history for America and Britain. The war, in a way, helped America become its own nation and declare independence from Britain. At the time of the Revolutionary War, the English were in control of the Americans. Both sides had crucial advantages over each other that decided the outcome of the war. Let’s start with colonists; one of the biggest advantages they had over Britain was they had a major cause for wanting to fight. They were fighting for their independence, pride, liberty and the rights they deserved. They had a desire to win which was probably stronger than England’s desire because they were fighting for their own cause. Another major advantage America had was how far away from home the British were. They were over 3,000 miles from home, leading to poor communication with supply lines and their leaders. America was unfamiliar territory for the English which was another major advantage the colonists had. It was difficult for the British to capture and hold territory because of how large America was. America knew the ins and outs of their own land, including where to hide and shortcuts. Another reason America had an advantage over Britain was that the English citizens were tired of war. The war had begun to turn into years and citizens were getting tired of paying taxes and just the war in general. In my opinion one of the biggest advantages the colonists had was how great a leader George Washington was. American soldiers were outnumbered and not as well trained as the English soldiers, but because of Washington’s brilliance and strategy it helped the colonists prevail over Britain. On the other hand Britain also had many advantages over the Americans. A major advantage the British had was they were very wealthy and could pay their soldiers to fight. They also had much more supplies for their troops then the Americans did. Not only were they wealthier, but their military leaders were also more experienced then Washington which is another advantage they had. Washington may have been a great leader for the American military but the British were far superior in experience. The biggest advantage the English had was the strength of their military. Not only was their military much stronger and bigger than America’s but it was the strongest military in the world. Most American soldiers were farmers, sailors and merchants with very little experience in  fighting. Another major advantage England had was that many of the colonists in America were still loyal to Britain. Many colonists were brought up to believe that they should stay loyal to their king and saw him as a protector. In conclusion, both the colonists and British had many advantages over each other. Even though the British had a far more superior Navy and more experienced military leaders, George Washington’s strategy helped the colonists prevail. In my opinion, I think one of the biggest reasons the Americans won the war was their pride to fight for their independence. They were fighting for a cause, to free themselves from a country that had been controlling their laws and the way they lived their lives. Both sides used their advantages against each other which is what made the war so interesting and why it lasted so many years.

Why was Microsoft so dominant during the birth of the personal Dissertation

Why was Microsoft so dominant during the birth of the personal computing era and beyond - Dissertation Example ’, this study revealed that the decision of Bill Gates to focus on developing useful software (i.e. Microsoft Office, MS-Word, Excel, and PowerPoint) triggered the success and triumph of this company. By not spending much money in the development of computer hardware, Microsoft was able to easily enter into a business partnership with other companies like IBM as part of making its software products widely accepted by the end-consumers. Despite the ability of Microsoft to dominate the personal computer industry, the primary research findings revealed that there are some IT experts who are not satisfied with the security and software quality offered by Microsoft as compared to other software manufacturers like Mac. To preserve Microsoft’s position as one of the world’s widely known software developer, this study strongly suggest the need on the part of Microsoft personnel to focus on solving security problems among others. Table of Contents Executive Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 Table of Contents †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 1. Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 1.1 Terms of Reference †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 1.2 Main Objective †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 1.3 Sub Aims/Objectives †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 1.4 Achieving the Objectives †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 1.5 Introduc tion to the Texts Being Critically Reviewed .. 6 1.5.1 Foreword †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 1.5.2 Source of Reliability †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 6 2. Literature Review †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 2.1 Authors’ Main Claims to the Research Question †¦Ã¢â‚¬ ¦. 8 2.1.1 A Brief History of Computing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 2.1.2 The Rise of Microsoft †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 2.1.3 The Corporate Strategy of Bill Gates †¦Ã¢â‚¬ ¦.. 10 2.1.4 Technological Advancements †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 2.1.5 Marketing and Public Attitudes †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 3. Research Methodology †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 3.1 Primary Research Framework †¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 3.2 Research Survey Questionnaire Design †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 17 3.3 Target Population, Sample Size, and Research Venue †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 18 3.4 Research Evaluation and Analysis Method †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 19 3.5 Research Ethics †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 20 4. Research Findings and Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 22 5. Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 27 Appendix I – Quantitative Research Survey Questionnaire †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 28 Appendi x II – Research Interview Questionnaire †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 31 Appendix III – Age Group of Research Survey Respondents †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 32 Appendix IV – Estimated Time of Using a Personal Computer †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 33 Appendix V – Types of Computer Owned by the Research Survey Respondents †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 34 Appendix VI – Length of Time Using a Computer at Work or Home .. 35 Appendix VII – Confidence Level with Regards to the Use of Computers in Carrying Out Everyday Tasks †¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 36 Appendix VIII – Confidence Level in Using Microsoft Windows in Carrying Out Everyday Tasks †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 37 Appendix IX – Brand of Operating System Installed on Computers and Other Related Devices †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 38 Appendix X  œ Brand of Operating System Installed in Home Computers and Laptops †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 39 Appendix XI –

Comparative study two companies in the same area with regard to their Term Paper

Comparative study two companies in the same area with regard to their innovation activity - Term Paper Example Comparative study two companies in the same area with regard to their innovation activity This paper look at the companies history in relation to innovation, their respective time of entry, the path-dependencies, factors that influenced their optimal entry timing, transition process, and their motivation and management of the companies resistance. To achieve this, the study is going to employ different concepts such as types of innovation model, BCG Growth-Share Matrix, technology S-curve, SWOT analysis, and Porters 5 Force model. Grunfos A/S is a firm that manufactures pumps with its representative companies distributed across the world having more than 20,000 employees. The three major products produced by the company include submersible pumps, circular pumps and centrifugal pumps producing over 19 million pumps annually. The company’s white paper on its measures on changes in climate indicates that innovation remains the core of Grundfos. Dong Fang Turbine Co.ltd on the other had is an enterprise owned by the state with approximated over 13,000 employees and it has over the years developed to become among the top three leading power equipment companies. To get to this position, innovation has been key to the company’s development leading to the coming up of new wind turbine, thermal power and solar power. Self regulation in Grundfos has been appreciated as being remarkably exercised and it is deeply committed to the sustainability of the company. Following the fact that the kind of business run by the company remain relevant to the water resources of the world, its innovations have to take into consideration the Corporate Social responsibility. (Keeley and Doz 76). The company has committed itself to cut down on their carbon foot print and reduce their emissions of carbon in the entire cycle of both the services and products they produce, cut down on their water consumption using their value chain, produce pumps that are energy efficient, assist the world in adapting to the changes in climate, low carbon economy and water scarcity and facilitate the awareness linking energy, water and climatic changes. This implies that the main challenge to Grundfos innovation strategies is the state environment thus is has to come up with ways of ensuring that all the environmental regulations have been observed at the same time maximize on its profits. The company has adapted well to this challenge and this can be attributed mostly to its traditional proactive to take part in global environmental concerns such as being part of the establishment of A to G energy labeling that was a voluntary exercise, facilitating the production of educational material as well as funding and running researches and campaigns on environmental issues in the media (Keeley and Doz 120). Companies Endeavors Grundfos innovation strategies have been coupled with organizational adjustments, environmental management systems, and endeavors implemented one after the other. It is the Central Service Department of this company that is responsible for the coordination of environmental issues concerns as well as management of the external collaborations. Chain management of environmental products, environmental management in relation to production and the responsibility of corporate social remain the responsi bility of this department. In an effort to improve its operation and coordination within different departments within the

Wendy's Hamburgers Case Study Example | Topics and Well Written Essays - 1000 words

Wendy's Hamburgers - Case Study Example His desire to control his life and business is a good illustration of some of the basic entrepreneurial traits. Also, he has demonstrated open mindedness and innovation traits when decided to open burger restaurant with new innovative and creative ideas. When he has made a decision to shift to hamburgers, he made a decision to shift to the thing which he really liked. In such a way he has demonstrated his passion to do what he loves. Despite the skepticism and negative forecasts of experts he has made a decision to move forward with his idea. Thus, Dave has demonstrated optimism and belief in himself and his expertise, which is also critical for successful entrepreneur. 2. Dave’s success with the first Wendy’s restaurant can be attributed to an idea to offer fresh hamburgers of high quality. This was something new as the competitors offered hamburgers made from a frozen meat. Even though the market was saturated he has managed to find a unique selling point or the so called competitive advantage, which enabled his business to develop and grow despite fierce competition on the market. It is possible even to suggest that he has broken some stereotypes, as fast food is usually associated with bad quality and unhealthy food. Thus, fresh high quality fast food offered in Dave’s restaurant has contributed to shift in consumer’s perceptions about fast food. He has managed to satisfy customers’ needs and even exceed their expectations, making the restaurant profitable within the first weeks after the opening. 3. The phrase about the most difficult thing in running business is â€Å"being willing to listen to customers then doing whatever it takes to make your dream (and their wants) a reality† could be interpreted as Dave’s vision of his role as an entrepreneur. Dave is an entrepreneur who pursues his own dream, and chooses optimal

Life in the Antebellum U.S Essay Example | Topics and Well Written Essays - 2500 words

Life in the Antebellum U.S - Essay Example The Native Americans were the initial occupants of land in America. They hunted and gathered to sustain their nutritional requirements. President Thomas Jefferson saw the institution of a policy which allowed Native Americans to retain their ancestral lands east of the Mississippi. The only condition attached to this was that the native population was to assimilate themselves with the rest of the population. They were to supplement their hunting and gathering practices with agriculture. As time elapsed, it became impossible for the government retain their policy. The rapid population increase among the immigrants and Whites in America made it improbable for the government to retain this policy. They, therefore, resorted in the displacement of Native Americans from their ancestral land. The president Andrew Jackson signed 'the Indian Removal Act’ on May 26, 1830 (Keegan 72). The acquired land was to be used to set up plantations. These would ensure large-scale production of cro ps that would be used for food and other industries. It would also provide the immigrants with a place to settle in; where they could begin building their lives. Time ensued, and the Whites encroached on Native American’s land outnumbering the native population. They assumed total ownership of the land and established their own institutions and systems. The Natives signed treaties that guaranteed them equal land West of Mississippi in exchange for their original parcels of land. Tribes that did not co-operate faced forceful eviction from their lands by government officials who abused their power. For example, the Cherokee people experienced forceful eviction from their land. This was after signing the ‘Treaty of New Echota’ by a small part of the entire tribe. The tribal leaders missed out of the entire treaty signing process. This led to the death of estimated 4,000 tribe members in 1835. The march came to be known as the ‘Trail of Tears’ (Keegan 27 ). The government justified their actions by claiming that the natives’ presence disrupts the harmony in the region. They also claimed that the land would benefit the American population. However, this was not entirely true. Many of the government officials were greedy and simply desired sole ownership of the land. This led them to act in inhumane ways that led to the death of many Natives. These officials also did not honor the terms of the treaties in which they coerced the natives to sign. The Antebellum period saw increased manufacturing of products in America. Most manufacturers were, therefore, in need of cheap labor to meet their manufacturing demands. This could only be provided by immigrant workers. There were two categories of immigrant workers in the antebellum period. The first lot is the workers who migrated to America left their homes to search for a means to sustain their livelihood without coercion. The others underwent forceful eviction from their countries w ithout their approval. The zeitgeist of that time supported the expansive use of slave labor. The thriving slave market profited from the sale of slaves acquired from conquered states in the African continent (Keegan 33). A variety of factors worked together to contribute to widespread colonialism; and in turn to slavery all around the world. The superior states were always in constant disagreement as they all rushed to acquire colonial territories overseas. The Berlin conference 1885-1886 came up with guidelines of

Research paper based on the life of Edgar Allan Poe Essay

Research paper based on the life of Edgar Allan Poe - Essay Example aware of his life story realize that he was orphaned at a very young age and was never able to achieve any sense of connection to his foster parents, the Allans. The author is also famous for his marriage to a young girl. At the age of 27, Poe decided to marry his 13-year-old cousin Virginia, the only girl he ever truly loved and who tragically died while still considered a young girl. Contributing both to his despair and his alienation from his foster father, Poe is known to have also engaged in a number of poor personal habits such as drinking, gambling and using opium, perhaps even as an addict. Despite these issues, he was able to find early commercial success as a writer. He published his first book of poems at the age of 19 and began publishing his short stories by the age of 23. Unfortunately, though, he never achieved the kind of financial success he felt his innovation and talent were entitled to and he remained a mostly disillusioned and miserable man through most of his li fe. Setting the rules for the art of the short story he’d brought into popularity, Poe said â€Å"If any literary work is too long to be read at one sitting, we must be content to dispense with the immensely important effect derivable from unity of impression† (Mowery, 1997). Like many writers, though, Poe wrote of what he was most intimately familiar with, in this case his own inner demons, and his stories were thus themed primarily around the concepts of sorrow and loss. By examining works such as â€Å"The Fall of the House of Usher† or â€Å"Ligeia,† one begins to understand much about the author’s personality and inner character through the revelation of his anima. The term anima was introduced by Carl Jung’s work on dream analysis as a means of understanding the psyche on a different level than what had been proposed by Sigmund Freud. According to Neumann (1954), â€Å"the Anima is the personification of all feminine psychological tendencies within a man, the