Comparing Laurences West Side Story and Shakespeares Romeo and Juliet :: comparison compare contrast essays

Laurence's West Side Story and Shakespeare's Romeo and Juliet         Ã‚  Ã‚  Ã‚  Ã‚   Laurence's West Side story is an apparition of Shakespeare's Romeo and Juliet.   West Side Story and Romeo and Juliet differ in many ways.   Romeo and Juliet is set in Verona in about 1594.   West Side Story takes in New York City in 1957.   Tony is the modern character of Romeo and Maria is the modern character of Juliet.   In the two tragedies the major conflict is two opposing families, or gangs, do not agree of the relationship of their child.   This conflict was resolved in a very tragic manner, one of the two couples killed themselves the other couple just one got killed.   When the death of the persons happened is brought the two foes together.   West Side Story and Romeo and Juliet is indeed different in many ways.      Ã‚  Ã‚  Ã‚  Ã‚   Three incidents show Romeo and Juliet and West Side Story differs from one another.   The first thing shows the difference between Maria and Juliet, and Romeo and Tony.   When Juliet finds that her lover Romeo is dead Juliet kills herself.   Maria does not kill herself but instead she puts her sadness into treating the two gangs with a gun.   When Romeo finds Juliet supposedly dead he drinks poison to kill himself too.   Chino killed Tony because Chino was in love with Maria but so was Tony.   This is just one way that Romeo and Juliet differ from West Side Story.      Ã‚  Ã‚  Ã‚  Ã‚   Another way the two stories differ is the wealth of the two families, or gangs.   At the beginning of Romeo and Juliet, Shakespeare describes the Montague's and the Capulet's houses.   The size of the two houses shows how wealthy the families are.   In West Side Story the author only tells about the Sharks dwelling.   The Sharks live in an apartment which shows that the Sharks are not wealthy.   The Sharks and the Jets are very poor compared to the Capulets'' and the Montagues'.      Ã‚  Ã‚  Ã‚  Ã‚   Swords were used in Romeo and Juliet and guns were used in West Side Story.   The reason guns were used in West Side Story was to make the story more

Audit Proposal Essay

There are many different types of audits including internal, external, and information technology. Companies should be familiar with the types of audits that may possibly be used on an Accounting Information System (AIS). Knowing the different types of audits and where they are used will help a company be ready for an audit and make the process much smoother. There are some circumstances where auditing through a computer is not always beneficial. Auditors want to make sure they are completing their audits fully and appropriately to the best of their abilities. Types of audits used for each process Attestation, SAS 70, SAS 94, and Findings and Recommendations are four main types of Information Technology (IT) audits. If Kudler wants the auditor to provide assurance for each part of the system, an attestation audit could be used. An attestation audit can assist Kudler by issuing reports on examinations, reviews, or agreed-upon procedures. An attestation audit can provide Kudler with independent assurance on the reliability or validity of information related to the four systems under review (KPMG, 2011). A Findings and Recommendations audit can provide Kudler with other information about each system. This kind of audit includes the following: system implementations, security reviews, database application reviews, project management, IT infrastructure, and IT internal audit services. If Kudler chooses to use the Findings and Recommendations audit, this type will not produce an opinion, only a summary of the audit for each of the systems (Hunton, Bryant, & Bagranoff, 2004). An SAS 70 audit is to provide assurance about the effectiveness and existence of the company’s internal controls around a service provided to others. Kudler is not a service  provider. However, Kudler does transmit data to the Electronic Payment Clearing House for automatic submission of the credit card transactions to the applicable financial institutions. An SAS 70 could be beneficial because it is a way to prove that adequate controls are in place to protect the consumer through e-commerce. SAS 94 audits are performed with a financial statement audit and focus on the client’s AIS. It addresses the effect of IT on internal controls in a financial statement audit. Kudler will need a much broader assessment than an SAS 94. Most appropriate audit for each process There are many routes to perform an IT audit. This audit is internal and will look at both Information Technology General Controls (ITGC) and Application Controls. Specifically, the audit will focus on these categories: systems and applications, information processing facilities, management of IT and enterprise architecture, client/server, telecommunications, and intranets/extranets. The audit style will be via Findings and Recommendations as management will have to consider recommendations and the ultimate decision to make changes according to priority and budget. The audit will verify the systems and applications for efficiency and controls to ensure validity, integrity, and security of data and transactions. Kudler will need the completion of an audit on information processing facilities to assess physical conditions of the main housing units and the offsite locations to support the company’s Disaster Recovery Plan (DRP). This type of audit will evaluate the organizational structure and procedures to ensure that an efficient, controlled environment is in place. These relate to any telecommunication controls between client and server, the entire network, and any servers communicating eternally including firewalls. Auditors will assess two types of controls: security controls and access controls. Each of these types should include all three sub-controls: preventive, detective, and corrective. The AIS has an imperative need for controls to address any risks that may exist for every process and transaction. Security access controls are in place to protect data from being stolen, lost, or damaged. Access controls protect data from being released to non-authorized users, hackers, and other intruders. How the audits are conducted Kudler will conduct an information system audit by examining and evaluating  their present hardware and software. They will also examine their IT controls, systems security, risk management, and the adequacy of their current systems. They can carry out their marketing audit by evaluating the effectiveness of their marketing program and examining its capabilities. It will evaluate their functions in respect to their goals, mission, vision, and their values of Kudler, which is done externally. Kudler will examine their faculty, and their deficiencies will be identified. Another suggestion is equipment be audited, the maintenance, and an examination to determine if it’s being operated at the designed levels, safety set-up, security, and access issues. Their audit will be done by an external auditor who will examine their accounts, vouchers to support, financial information tests, evaluation of their financial statements, and also examine the internal control and make comments f or improvements. Events that prevent reliance on auditing through the computer Using computer-based accounting systems does have its disadvantages, such as certain laws pertaining to confidentiality, the requirement to protect against the loss of data through power failures, the infection of viruses, and the abundance of opportunities for hackers to steal data. Computer fraud is also a major worry; the need to initiate internal controls for all those who have access to the business’s information, particularly confidential customer information. An event that Kudler may run into with the need of stronger controls is a security breach, which entails stolen data. Kudler management can be held liable for the loss of personal customer data (University of Phoenix Virtual Organization Portal, 2013). Another event is a computer-based system with feeble controls over the data input procedures and processing, this requires the need for more thorough testing of financial transactions. The incorrect input of data can not only cause misrepresentation of financial statements in the form of incorrect asset valuations but because a mistake in data entry will give Kudler false analytical data such as sales and inventory. Lastly, an auditor will have to assume that auditing through the use of their computer-based method that their CPU and other hardware are operating properly (Bargnoff, N.A., Simkin, M.G, & Strand, C., 2008). Conclusion It is important for companies to stay positive throughout the audit process. There are many different audit processes such as Attestation, SAS70, and  SAS94 which are all effective audit strategies that may be used when auditing the company. Companies being audited should be familiar with these audit processes as well as how the audits are conducted to ensure that the process will be as smooth and stress free as possible. References Bargnoff, N.A., Simkin, M.G, & Strand, C. (2008). Core Concepts of Accounting Information Systems (10th ed.). The KPMG Survey of Corporate Responsibility Reporting 2013. 2014 KPMG International Cooperative. Retrieved July 10, 2013 from: http://www.kpmg.com/global/en/issuesandinsights/articlespublications/corporate-responsibility University of Phoenix Virtual Organization (2013). Kudler Fine Foods Intranet. Retrieved from: https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler2/intranet/index.asp

Analysis Act 1 Othello

Name: Adeisha Pierre Class: U6:3 Subject: Literature OTHELLO ACT 1 Lighting is important as it extends Shakespeare’s thematic concerns with the lightness and darkness of character and skin. Play begins in darkness. Entirety of Act one is in darkness. Critic: Norman Sanders: â€Å"The darkness helps to reveal Iago’s character because it is set in the night and it highlights the dark and devilish nature of his character. † The darkness feeds Iago’s malicious nature. Textual evidence: Iago: â€Å"Hell and night/ Must bring this monstrous birth to the world’s light. We see Iago’s obsession with evil. The darkness that Act one is enshrined in gives Iago the power he needs to plot against and deceive each character he communicates with. For instance he appears to be loyal to Othello whilst simultaneously uttering, â€Å"I hate the Moor. † Iago is Caucasian and is therefore referred to as having â€Å"white† skin. This purity and ligh t that the colour white is associated with however, does not extend to his character as Iago is too consumed by dark thoughts.Contrastingly, Othello who is an African Moor and therefore dark in complexion does not let his outward appearance interfere with his inner greatness. This is evident when the Duke says to Brabianto in Scene 3: â€Å"Your son-in-law is far more fair than black. † Shakespeare is extending the idea that man should not be judged by his race or outward appearance but rather by his merit. Language: Imagery used to unveil Iago’s mysterious character. (The image of Janus, Roman God with two faces. Iago swears by this God which is appropriate as Janus two faced-nesses or doubled personality facilitates Iago’s duplicative nature. Iago’s words turn into action. He acts one way with Othello and another way behind Othello’s back. This is why even though he is deceitful and malicious the characters on stage refer to him as â€Å"honest Iago. † His two faced-nesses therefore give him the power he needs to plot and manipulate. Textual reference: Othello says, â€Å"Honest Iago, / My Desdemona must I leave to thee: / I prithee, let thy wife attend on her: / And bring them after in the best advantage. At the end of the scene, when Iago is hatching his plan against Othello, he comments that â€Å"The Moor is of a free and open nature, / That thinks men honest that but seem to be so, / And will as tenderly be led by the nose / As asses are† Iago knows that Othello considers him honest, and he is planning on using that in his dishonest plans. Iago’s ability to wheel power spirals a series of events which is detrimental to most Characters. Shakespeare is letting the audience know to be careful of who they trust. Shakespeare challenges the racial stereotype and the norms of the Elizabethan era when he makes Othello the governor of Cyprus.Significant as it show the audience that despite societies norms people can still excel. Reinforces the idea of judging a man based on merit rather than race. War as a symbol of Othello’s struggle to find a balance between his Muslim/African background and his new status in Venice: The tension between Venice and Turkish fleet is a representation of Othello’s internal conflict. Turks are Muslim and so is Othello. He is therefore fighting a war against himself. It represents the conflict between â€Å"valiant†, â€Å"fair† Othello and the barbarity which takes place within him.

How To Get More Followers On Social Media With 30 Awesome Tips

How To Get More Followers On Social Media With 30 Awesome Tips How on earth do they do it? How do your favorite brands, bloggers, and personalities get more followers that seem to be raging, shout-it-from-the-rooftops fans? It feels like social media  followers  just flock to these people, naturally, with no effort from them whatsoever. And all the  while, you’re here, working your backside off, just to pick up a follow or a like or a mention from someone. It’s frustrating, isn’t it? But today, that frustration is going to melt away. You’re about to learn how to get more followers on  your social networks in a very scientific way. And youre going to unlock those industry secrets that are going to skyrocket you to more people, better conversions, and better customer experiences. Here we go How To Get More Followers With 21 Ways That Will Boost Your #SocialMedia Traffic 1. Post After Lunch To Reach More People Research from Chartbeat shows 3 p.m. to 1 a.m. is the optimal time to share on social media, with social traffic being at its highest in the late afternoon: While there is still mileage in posting through the morning (more on that next), schedule the updates you want to convert most with, like blog posts, in this time window. 2. Find The Best Times For You To Share To Social Media It's a generality to say that posting in the afternoon is the best way to grow your audience. But there are better times to post on social media than others. To find out  when your own audience is active on social networks, grab this Google Analytics custom report  we custom-built for you with love from . :) It'll tell you when your  current audience is clicking through to read your content. That  will help you understand what your most popular social networks are so you can use your time more effectively. You'll be able to share your content even  smarter. So let's use your own data to strategically choose the best times to share.  First, choose the blog you'd like to apply the report to: That report  doesn't look like much at first, but right off the bat you'll see which networks are your most popular ones: When you click through to see the data for each network, you'll see the best days to post on that network. Take it one step further and click through on those days, you'll see the best times to post on that network, too. That Google Analytics custom report  will work with your own data that comes directly from your audience. Use it to schedule your social messages at the best times to increase your traffic and opportunity  to get more  re-shares that could help you get more followers. 3.  Share More Often To Get More Followers The folks  over at Beevolve recently posed the question: If you tweet more, will you get  more followers? And, well, the short answer is yes: The more you share, the more followers you will get. But as the boffins over at Buffer noted, this could be for a few reasons: You become more practiced and effective at tweeting. You’re more active and can interact with more people. You have a larger volume of valuable tweets for people to interact with. But while it’s not clear whether this is correlation or causation, it doesn’t really matter. Tweeting more will increase the amount of followers you have in one way or another. Just be sure you’re not only updating about yourself†¦ 4. Inform For 2x More Followers In the world of social media, you’re unknowingly categorized into two separate camps: Meformers: People who talk only about themselves. Like your friend Dan and his incessant lunch updates. Informers: People who bring value to the table. The updates of a meformer are inward looking and have more of the feel of a broadcast: While an informer shares outward-looking, valuable information- a little like this: Now there is nothing wrong with being a meformer. It’s fine to do that for your friends and family on your personal accounts, like the other 80% of meformers out there. However, if you do want to get more followers, Rutgers university found that informers have 2x more followers because their updates and content are of value to the reader. Think of it a little in the terms of blogging. You wouldn’t write a post where you only say, I  or me  all the way through it. And you’re probably not going to tell them about your cousin's latest drunken mishap either. So focus on curating valuable, outward-facing social messages  with a personal touch. Those who inform get 2x more followers. #blogging #smm5. Be Positive, Always Being quintessentially British, this is a bitter pill for me to swallow. But, the data doesn’t lie. Dan Zarrella’s research found that the more negative remarks you make, the fewer  followers you'll get: Not only does positivity help you get more followers, Neil Patel also analyzed data that suggests people are much more likely  to share positive content, especially when it connects to these emotions: Curiosity Amazement Interest Astonishment Uncertainty Get the followers and shares your content deserves by sharing positive social messages. 6. You Have One Hour To Keep A Follower According to Lithium, 52% of people who Tweet your brand  expect you to respond within one hour (even if you're a solo blogger, you're a brand). And, if that’s a complaint, it jumps right up to 72%. If you don’t respond, they’re likely to punish you by either negative word-of-mouth, unfollowing, or other means. While if you do respond in a timely manner: 34% are likely to buy more from you. 43% are likely to spread positive word of mouth. 38% will be more open to your advertisements. 42% will share your good work with their friends. That means  not only is responding quickly good for your business now, it’s good for lead generation and the future of getting more followers. 7. Cash In On Daily Trends While it might not be fitting for your business to share your Man Crush Monday (David Beckham, always), it turns out there is actually an optimal day for everything on social media: Pinterest research found that different days of the week had different connotations for people. For example, starting the week off on a positive high with fitness and ending with chilled food and crafts. Your feed might not fit all of these categories. But, there are specifics like quotes or humor you can use no matter your industry: 8. Take Care Of The Little Guy You want power users to interact with your content. I know every time Jeff Goins likes or comments me on Facebook, I do a little fan-boy giggle. But the truth, as confirmed by Mention, is that 91% of the people who talk about your brand will have less than 500 followers: You’ve just seen that responding to the people who mention you can have a big impact on your business and conversion success. So, no matter who gets in touch with you, be sure to acknowledge them. 9. Use Large Twitter Cards For 3x More Interactions Research from Canva and BuzzSumo found that large Twitter summary cards create 3x more interactions than any other form of card: While you may not  be able to use these for every update because it’s code that has to be embedded into your page, it’s beneficial for: Blog posts Promotions Surveys Generation tools Sales pages Where you can display them in a larger, more informative manner, like this one: To get this card, simply head to this developer page and copy this  code: Head over to your post in WordPress, hit the Text tab, and paste  it in at the bottom of your post: Then edit the sections inside the quotation marks. So, for this post, the code would look like: meta name="twitter:card" content="summary_large_image" meta name="twitter:site" content="@" meta name="twitter:creator" content="@j4meswrites" meta name="twitter:title" content="Boost Your Followers Using Science" meta name="twitter:description" content="Want a scientific way to boost the amount of Social Media followers you have? Look no further..." meta name="twitter:image" content="http://.com/image-for-this-post-example-only" Reaching more people will inevitably help you get more followers. 10. Add Images To Facebook Updates For 2.3x More Engagement The decline in Facebook organic page reach has thrown a big wrench  in the engine  for social marketers. But, there are still some real glimmers of hope out there. That same research from Canva and BuzzSumo also found that adding images to your Facebook updates will give you 2.3x more engagement. Be sure to do this by uploading the image on its own, too. That way,  it goes into your Facebook post through the add photo’s function as opposed  to being pulled from the code on your post: 11. Use Video To Reach More People While photo posts are great for engagement, Facebook is slowly taking away the ability to reach more followers. In fact, it now has the lowest organic reach of any type of update, with video getting more than double that reach. You don’t have to be the one who  created that video content, either. You just need to upload it. Facebook might have been the start, but you can now experiment with video on tons of networks: Twitter, Pinterest, LinkedIn, and Google+ (well, YouTube) all have ways to use video to reach your audience. 12. Images Are Still King On Twitter, Though In a study of over 4,000,000 tweets, Stone Temple Consulting found that tweets with images had more than double the retweets  and almost double the likes  of those that didn’t contain images: More retweets equals more exposure. More exposure means more engaged followers. That’s a win/win right there. 13. Keep More Followers By Not Bulk Posting A big part of getting more  followers is keeping the ones you’ve already got; but if you’re guilty of bulk posting (I am), that could be problematic. Research from KAIST university in South Korea found that a big factor for people unfollowing is leaving too many posts at any one time: The survey participants unfollowed those who left many tweets within a short time, created tweets about uninteresting topics, or tweeted about the mundane details of their lives. So, take advantage of social scheduling  tools like   to space out your (exciting) posts across days, weeks, or even months instead of posting multiples at once. 14. Freebies + Offers = Fans + Followers A survey from Nielsen noted that... 52% of people who follow brands do it to learn about offers 38% follow to take part in competitions 33% do so to get access to freebies ...which is a lot of your follower base. In fact, more than  half of them are primed and ready to buy from or engage with you. So take advantage and let them spread the word for you at the same time. Create a competition or offer that involves retweets and shares, and you’ve got a campaign that will draw attention. 15. The 5 Essential Emotions Of Any Social Campaign There’s no way around it. The more shares, mentions, likes, and retweets your social campaign gets, the more followers you’re going to pick up along the way. But, what most social campaigns miss out on is emotion. And by doing that, you miss out on a huge opportunity to get more  followers. The big-wigs at Harvard studied marketing campaigns and the emotions that make them go viral. The results? Each campaign evoked at least one of these five: Admiration Interest Serenity Amazement Astonishment You’ll normally find you can combine two or three of these into any social media message. At the least, your headlines or content should create interest. If you want to see almost all of these encompassed in one sentence, look at this excellent piece of copy from Slavery Footprint: 16. Use The 3 Most Shareable Colors On The Internet I recently researched what makes the most shareable images on social media, and there  was some fascinating research in there. One of the standouts was this: Researchers at Georgia Tech studied over 1,000,000 images on Pinterest and discovered that using red, pink and purple in your graphics got you the most shares and interactions. Because, well, they’re deep visceral colours that create emotions like sexual arousal and failure in people. Try incorporating these colors into your next social media image by making them the focal point of your text, or the main image. The results could shock you. 17. Analyze Your Competitors (And Steal Their Followers) KissMetrics ran an interesting study about how to steal your competitor's followers. One of the most interesting aspects of that study- that you can use right now- is approaching their neglected fans. By running a competitor's Facebook page through FanPage Karma, you can see an analysis of Facebook trends, habits, and posting schedules. But, more importantly, you can see how that competitor  interacts with their audience. And, you’ll see that a lot of pages neglect their fans: And you’ll find that most of these pages are in the 60%+ for neglecting their fans' comments. So, you can swoop in by: Interacting with these people. Providing insights or answers the company  isn't. Building a community presence. Then you can  usher them back to your page without having to be all comment-link-spammy about it. 18. Be Authoritative About Who You Are Most people like authority, it’s just built into them. And, that’s been proven time and time again throughout history. But now it’s also come to the realm of social media. Dan Zarrella found that people who identify themselves as an authority have many more followers than people who don’t. So, don’t be humble in your profile. Identify yourself as who you are in the best possible light, just like you would on your resume. Knowing what you know now about meformers and informers, which of these sounds more appealing? Daydreamer, coffee enthusiast and author Writer, speaker, and the official author of the Blog The second one, of course. Because while the other is nice and accessible, the latter lets you make an instant decision on whether someone is worth following. 19. That Being Said, It’s Appearances That Really Matter†¦ OKCupid discovered that what you write about yourself on their dating site is less than 10% of what someone thinks about you. The other 90% is your profile pictures. And, that’s not just a stat that applies to dating sites either. It works for social media too. As Rand Fishkin found, having a brightly colored background  on your profile picture can make a big impact on the amount of followers you will get. Buffer’s extensive research into the psychology of profile pictures also validates that,  too. But you might be thinking, â€Å"I can’t have a profile picture like that; I’m a business†. For you, a simple logo picture will still be effective. And you can get creative with it, too, like KLM have done here: 20. Jump On The #Hashtag Bandwagon As much as you might think hashtags are a little silly, especially when you see them for toothpaste or toilet paper, they’re actually an incredible marketing tool. And, they can help you get more  followers much more effectively. Hashtags are  not only a big part of how we use social media; they’ve even started to become part of how you speak. Or, at least those up-to-date on popular lingo. More importantly, as Linchpin SEO shows, using hashtags  can help you get 2x  more engagement among other benefits: And, if you want to take a leaf from Marsha Collier's book, you can join in the conversation other people are having on your hashtag, like she does with the hashtag #custserv. Tuesday Customer Service Chat 9pET Is social customer service faster and better than other channels?#custserv pic.twitter.com/Eq4EnjbY9H Marsha Collier (@MarshaCollier) February 1, 2016 21. Post Milestones To Boost Your Organic Reach Post Planner picked up on a piece of information from Business Insider and Facebook that could seriously help you boost the amount of people you can reach there. Apparently, when you use the word, congratulations, more people pick up on your post. But this also appears to have carried on over to other milestones, too, such as: Weddings Graduations Landmark trips Babies or birthdays Awards And it doesn’t appear to just be speculation, either. When I posted a recent update about visiting Machu Picchu, a milestone event in my life, the engagement I got was huge: That  is much more engagement than my standard post at 12 to  20 likes a time. Some of these likes and comments came from people I hadn’t interacted with in years on Facebook, too. Other travelers, I was with reported getting 200 to 300 more interactions than normal on their Machu Picchu posts also. Post Planner also saw similar results from landmark posts when they looked at the most viral posts from Facebook’s top 50 brands, too. BONUS: 9 New Tips From The Team 22. Write Super-Catch Social Media Copy What you write on social media matters. So does how you write on social media. It's common to see social media copywriting faux pas. Brands, in particular, have a tendency to write sales-driven posts that simply aren't engaging. So, what's a marketer to do? Get good at writing exceptional post copy. Spend time crafting your posts. Don't just slap the first thing you think of on your social channels and call it a day. Here are a few pointers: Avoid anything that sounds like SPAM or includes a hard call-to-action (especially on Facebook). Try to keep your post lengths reasonable. Make use of image text. Best practices for this vary by network. However, using images to tell more of the story can make it easier to write clear, crisp, and concise posts. Here's a great example of this last point from Gary Vaynerchuk: This post does two things well: His post copy is short and catchy ... ... and it ties in nicely with the image text. The social sharing stats are proof this resonated with his audience too. 23. Reach Out To New And Interesting People It's easy to forget that social media is about being, well, social. That seems weird when you say it out loud. If social media is about connecting with others, then why do  so many brands seem so self-absorbed? The answer is because they often place sales first and conversation second. What they fail to realize, however, is they have that equation backwards. The solution here is simple: talk to people. Respond to all your Facebook comments. Tweet a shout-out to someone you think is crushing it out there. Whatever you do, don't just talk about yourself. This gets back to being an informer instead of a me-former. TIP: You don't have to wait for someone to talk to you first. Go out there and strike up a conversation. Twitter is a particularly great network for this. 24. Follow Others Everyone wants an enormous tribe of loyal social media followers. However, you have to give a little too here. Follow other accounts in your industry and people who follow your brand. This accomplishes two things: It makes it easier to monitor what your followers are talking about on social media (so you can create content that addresses those interests). It prevents you from looking anti-social. This is especially true on Twitter.  Just be sure to stay within Twitter's best practices. The more accounts you're following, the more opportunity you have to make connections with others. Stay within reason  and follow accounts you genuinely find interesting, and  you'll attract more and similar followers. 25. Add Shareable Content To Blog Posts This simply means incorporating graphics that can easily be shared socially on their own. For example, consider adding infographics or quote graphics that add context to your blog post, but can also tell a complete story on their own. This is a tactic we use at all the time. It's a great way to get more mileage from your efforts, and also provides you with the kind of easily shareable content that can attract more followers. 26. Be Consistent This should be a no-brainer. However, posting consistently is often tough for overworked content marketers and social media managers. Using a tool (such as or others) can help you maintain  a consistent  posting schedule across all your social channels. This is essential for engaging, retaining, and growing an audience. However, that's not all it means to be consistent. It's also important that your messaging remain consistent across networks too.   If you're building a cross-channel campaign, it's also important to ensure all messages on all networks  support  the same  overarching campaign theme.  If you say one thing on Facebook, you don't want to say something contradictory on Twitter (for example). Once again, we'll let Gary Vaynerchuk demonstrate this point: 27. Include Social Sharing Buttons On Your Blog And Website It's frustrating to read a great article, only to find there are no convenient social media buttons to share it with your followers. Including social sharing buttons in optimal locations on your pages makes it easier for readers to share your content. That, in turn, increases your ability to reach more people and grow your following. 28. Sometimes, You Gotta Pay To Play Paid promotion works well on social media when done correctly. In fact, Twitter even provides guidelines on how to build campaigns specifically to gain followers. 29. Use A Plugin Click-to-tweet plugins add attractive tweet boxes into blog posts for easy sharing. If you've been following our blog for a while, you've probably seen these in each post we publish (including this one). Here's an example of what they look like: Build your social media following with these 30 tips:Including click-to-tweet buttons makes it easy for readers to share your posts effortlessly. Here are two WordPress plugin options to consider: by (hey, we made this!)   by Warfare Plugins  (another excellent option from our friends) Both of these plugins are easy to use and can help attract Twitter followers (provided your posts are worth sharing). 30. Include Social Media Links In Your Email Signature You're probably sending plenty of emails to folks in your industry. Why not give them an easy way to find your company on social media? Drop some links to your brand's social profiles in your email signature for a quick win. If you use Outlook, it's even possible to add actual social media icons to your signature. Now You Know How To Get More Followers To Grow Your Traffic Okay, you’ve been hit with a lot of data there. But all of it is easy to do and super  valuable to help you get more followers on any social media channel. It doesn’t matter if you’re starting from scratch, or trying to increase your six-figure audience base, all of this data when applied will help you: Reach more people. Convert more people to your content or site. Get more social shares and authority. Now, the only question that remains is, which one are you going to start with to get more followers? Let me know in the comments!

7 Reasons Why Everyone Should Go To College

7 Reasons Why Everyone Should Go To College From the moment you enter your first years of schooling, you are always told one thing: College is the best way for you to get what you want out of life. But why do people go to college? Does it really help you better achieve your goals and live a better life? Should everyone go to college? While going to college is a huge commitment of your time and energy, many studies have been conducted that show the benefits of seeking higher education far outweighs the costs. Check out 7 reasons why everyone should get higher education! Top 7 Reasons Why Everyone Should Go To College 1. There Is a Whole World of Knowledge to Be Discovered Going to college today isnt like what it was in the past. These days, courses are offered in a wide variety of fields. When you include the elective courses you can take, your options for learning everything from rocket science to 1990’s cartoons are limitless! While there are classes that seem silly to take, the opportunity to learn a variety of information on an array of topics can increase your social, personal, and employment prospects. 2. College Is Where to Figure Out What You Don’t Want to Do For most people, going to college means learning that what you wanted to doisnt actually what you want to do. When we go to college we open ourselves up to more opportunities that we didnt know we had or even liked. Being able to spend your time actively pursuing what you think you want to do rather than dreaming and idealizing it is a fantastic way to build your confidence and find your true passion in life! 3. The Financial Benefit Is Well Worth the Time Sacrifice As pointed out by Stephanie Owen and Isabel Sawhill in their research studies titled, â€Å"Should Everyone Go To College?†, going to college has a financial benefit that makes your time (and mental) sacrifices worth the commitment. According to their research, college graduates earn over $570,000 more in a lifetime with a four-year degree when compared to those that only achieved a high-school diploma. The financial benefits can be even greater for college graduates when you factor in the type of degree, the field of specialization, and the number of scholarships and grants you receive. 4. Never Lose Your Edge in a Competitive Job Market Did you know that as of 2018, the unemployment rate for those with a college degree is 2.1% compared to the 4.2% it is for those with only a high school diploma? A college degree demonstrates to employers that you have dedicated the time and energy required to be a reliable employee who can meet deadlines, maintain an organized schedule, and deal with high-pressure situations. 5. Your Degree Is Valuable All Over the World Is it your dream to travel the world and live in foreign places? If that is the case, going to college is an excellent way to achieve these dreams! The foreign job market, especially for native English speakers, is ripe for those with a college degree. Many people go on to teach English in other countries after college. Others, with more advanced degrees and additional foreign language skills, can go on to work for international corporations in some of the most exotic places in the world! 6. Get Prepared For What Life After School Is Really Like Unlike high-school, college requires you to be solely responsible for maintaining your class schedule and completing coursework. Learning to manage your time effectively is an important step that makes life after college much easier. Though you can always ask us to write your coursework for you. Many books already validate the benefits of creating and maintaining solid routines early in life so that you can keep yourself on the right track towards educational and career success! 7. Get the Tools You Need to Start Your Own Business If your goal is starting your own business, then college is definitely the right choice for you! Marketing, advertising, and business management courses give you the know-how and experience to successfully start, run, and maintain your business. Additionally, being skilled in creating solid business plans coupled with your degree can make you more eligible to receive loans from the bank to get your business up and running. If you cant create it by yourself you can always ask EssayTigers to write your business plan for you. There are always exceptions to the rule Only about 40% of the US population has earned a bachelors degree or higher. But there are plenty of successful people that didnt go to college. Reasons for not going to college can include: Lack of finances Inability to balance school/home/work obligations No desire to continue education after high-school Already experienced in a desired skill or trade Just because you dont go to college doesnt mean that you cant reach your goals and aspirations. It only means that you will have to work just as hard to achieve them! By the way, weve recently completed the blog on what   options you have if you dont want to go to college. Check out these celebrities, start-up founders, and social media superstars who had the drive and determination to take the high-risk move of pursuing their dreams on their terms without attending college: Ellen Degeneres Russell Simmons Steve Jobs Kim Kardashian John Rockefeller Rachael Ray And more! The Takeaway Making the choice to go to college is a sure-fire way to secure and elevate your financial, professional, and social future! If you are overwhelmed by the choices and decisions you need to make when preparing for attending college, check out the services that are specially designed to help. Give yourself the future you want and start the college application process today!

Lawrence v. Texas Essay Example | Topics and Well Written Essays - 1500 words

Lawrence v. Texas - Essay Example Texas, 539 U.S. 558 (2003). He added that the statute on Anti-sodomy controls a personal relationship which is considered to be â€Å"within the liberty of persons to choose,† Lawrence v. Texas, 539 U.S. 558 (2003). In this case, the petitioners were both consenting adults during the time the alleged offense was committed which was held in private, Lawrence v. Texas, 539 U.S. 558 (2003). He added that the liberty protected by the Constitution gives substantial protection to adult persons in deciding how to conduct their private lives especially on matters related to sex, considered to be an intimate and a personal choice, Lawrence v. Texas, 539 U.S. 558 (2003). Hence, in conclusion, the Justice commented that the State cannot degrade the existence of these acts of private sexual conduct by making it a crime nor can it justify invasion into the personal and private life of an individual absent any legitimate state interest, Lawrence v. Texas, 539 U.S. 558 (2003). Justice Kennedy explained that if a statute was held to be invalid under the Equal Protection Clause, then there might be a way that such statute may be considered as valid if circumstances were changed, for instance, if the prohibition of a conduct is applied either between the same sex or different sex participants, Lawrence v. Texas, 539 U.S. 558 (2003). He explained that the stigma of making a protected conduct criminal still remains if the substantive validity of the statute is not examined and even if it were not enforceable under equal protection reasons, Lawrence v. Texas, 539 U.S. 558 (2003). Furthermore, being a criminal offense, it subjects the person to all the consequences, which may either be the punishment or in his job applications thereafter, for such a â€Å"state-sponsored condemnation,† Lawrence v. Texas, 539 U.S. 558 (2003). Declaring

Performance Management at Vitality Health Enterprises, Inc Case Study

Performance Management at Vitality Health Enterprises, Inc - Case Study Example Vitality Health Enterprises, Inc was founded by Hikaru Fred Kikuchi in Ames, Iowa in 1987. Within the first three months, Kikuchi’s achieved sales revenue of more than $15,000 from the business. In late 1989, the firm established its own manufacturing facility in order to minimize the firm’s dependency on Japanese products. By 1991, Vitality’s revenues grew to $3 million per year and the company stopped depending upon Japanese finished-goods suppliers. Over the next few years, Vitality strived to spread its business across United States and Canada and moved its head quarters to Des Moines with intent to take advantages of better expansion opportunities. By 1995, the company gained a strong global presence by launching its products in countries like China, Japan, and Taiwan. In 1997, Vitality increased the size of its business notably with the acquisition of HerbaPure Nutraceuticals, and a decade later the company grew to nearly 7,000 employees. In order to address the stagnation caused by the 2008 global financial crisis and to deal with rising material costs, the Vitality recruited a new CEO, Beth Williams. As part of implementing the new business strategy developed, Williams organized the Performance Management Evaluation Team (PMET) to evaluate whether performance management goals were met. The PMET discovered that the many of the employees had not been satisfied with the current performance management system because it often failed to appreciate top performers adequately. Williams identified that rewarding top performers adequately and retaining them with the company for a long time were essential to accelerate the company growth. She also observed that a well planned restructuring of Vitality’s compensation practices would be inevitable to bring the change identified and to attract new top talent. As a result, Williams implemented the new performance management system in June 2009. To be specific, the problem wi th the firm was that the new performance management system characterized with a forced distribution model of performance rankings, ‘moving from an absolute ranking system to a relative one’ (Bingham & Beer, 2012). The company continued this system for the next two years. James Hoffman, the newly appointed vice president of human resources at Vitality, found that the new performance management system was not really helpful to motivate top performers despite six straight quarters of strong revenue growth. Evidently, the new system also underappreciated the efficiency of top performers and assisted poor performers to survive, because many of the managers had not been effectively abiding by this system. Some shortcomings of the new system also contributed to this problem. Section 2 2. Effectiveness of Vitality’s Performance Management System While analyzing the corporate history of Vitality Health Enterprises, it seems that the firm’s performance management sy stem has not been effective. The firm’s previous performance management system posed numerous problems to its professional staff including scientists, engineers, and product